How to outsource sending newsletters

How to outsource sending newsletters.png

Many businesses both online and brick & mortar connect with their customer and follower base through newsletters.

They’re a great way to share valuable ideas and tips and also keep your followers up-to-date of the goings on with your business.

But, like anything else with our businesses, they can take quite a bit of time to get together. After all, sending out a newsletter requires way more than just simply writing the newsletter copy. Or does it?

Typically the newsletter process goes something like this:

  1. Decide what to write about

  2. Write your newsletter

  3. Proofread newsletter

  4. Find or create images

  5. Import the newsletter copy into your email management system

  6. Format, add links, send a test newsletter, and make any last minute edits

  7. Schedule/send newsletter

  8. Share to social media

A virtual assistant (or VA) can eliminate steps 3 thru 8, saving you hours of time that you can spend doing something for your business that only you can do.

Basically, all you have to do is figure out what you’re going to share with your readers, write your newsletter, and hand the rest off to your VA!

I have several clients that I do this for and it works quite well. Some of my clients actually use their blog content for their newsletters. So instead of just populating their newsletter templates, I also create each of the blog posts needed on the website in tandem while creating their newsletters. They kill two birds with one stone!

If you send out a newsletter, how long does it take you to prepare? What could you be doing with that time instead?